SoFi® Invest Makes Investing Easy for Seasoned Pros and Beginners

Conor Keenan By: | Updated: October 11, 2026
CompareAccounts co-founder and Accredited Wealth Management Advisor® designee with 10+ years covering banking and investing. His work has appeared in The Wall Street Journal, Reuters, and Yahoo Finance.

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SoFi® offers all-in-one investing with active investing, robo investing, retirement accounts, and access to financial planners. Perfect for beginners.

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On SoFi® Invest's Secure Site

 

Best For: All-In-One Investing

SoFi Invest® has no account minimums1 and offers a 1% IRA Match on contributions & rollovers. Terms apply8.

Limited time! Get up to $3,000 in stock when you open & fund a new Active Invest account. 9/28–10/187.

In addition to the promotion, you can pay zero commission on stocks & ETFs1 and access alternative investments including real estate, pre-IPO unicorns, commodities and private credit2.

Not sure where to start? With SoFi Robo Investing, you can get a personalized portfolio recommendation and change strategies to reflect your evolving objectives and preferences. You can also access personalized advice from a credentialed financial planner6.

SoFi Plus members earn an unlimited 1% match on recurring deposits to a SoFi Invest® account, paid in rewards points9.

With stocks, ETFs, alternative investments, retirement investing, Robo Investing and personalized financial planning available through SoFi Invest®, investors have access to a range of investing options.

See SoFi's Secure Site For More Details.

 

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  • Pay zero commission on stocks & ETFs1.
  • Buy a piece of your favorite company for as little as $5. Restrictions apply3.
  • Invest in alternatives including real estate, pre-IPO unicorns, commodities and private credit2.
  • A user friendly options trading experience4.
  • Increase your buying power with margin investing5.
  • Access personalized advice from a credentialed financial planner6.
  • Limited time! Get up to $3,000 in stock when you open & fund a new Active Invest account. 9/28–10/187.
  • Get a 1% IRA Match on contributions & rollovers. Terms apply8.
  • SoFi Plus members earn an unlimited 1% match on recurring deposits to a SoFi Invest® account, paid in rewards points9.

  • See Site for Details

On SoFi® Invest's Secure Site

 

Open Your New Account with SoFi Now

 

SoFi® Invest Details: Best For: All-In-One Investing

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SoFi Invest Disclosures:

SoFi Active Invest — Disclosures

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
  • Brokerage and Active investing products offered through SoFi Securities LLC, member
    FINRA (www.finra.org) /
    SIPC (www.sipc.org).

Value Prop Disclosures

  1. Other fees, such as exchange fees, may apply. Please view our fee disclosure to view a full listing of fees.
  2. Investing in alternative investments and/or strategies may not be suitable for all investors and involves unique risks,
    including the risk of loss. An investor should consider their individual circumstances and any investment information,
    such as a prospectus, prior to investing. Interval Funds are illiquid instruments, the ability to trade on your timeline
    may be restricted. Brokerage and Active investing products offered through SoFi Securities LLC, Member
    FINRA (www.finra.org) /
    SIPC (www.sipc.org).
  3. There are limitations with fractional shares to consider before investing. During market hours fractional share orders
    are transmitted immediately in the order received. There may be system delays from receipt of your order until execution
    and market conditions may adversely impact execution prices. Outside of market hours orders are received on a not held
    basis and will be aggregated for each security then executed in the morning trade window of the next business day at market
    open. Share will be delivered at an average price received for executing the securities through a single batched order.
    Fractional shares may not be transferred to another firm. Fractional shares will be sold when a transfer or closure request
    is initiated. Please consider that selling securities is a taxable event.
  4. Options involve risks, including substantial risk of loss and the possibility an investor may lose the entire investment.
    Before trading options please review the Characteristics and Risks of Standardized Options:

    https://www.theocc.com/getmedia/a151a9ae-d784-4a15-bdeb-23a029f50b70/riskstoc.pdf
  5. Utilizing a margin loan is generally considered more appropriate for experienced investors as there are additional costs
    and risks associated. It is possible to lose more than your initial investment when using margin. Please see

    https://www.sofi.com/wealth/assets/documents/brokerage-margin-disclosure-statement.pdf

    for detailed disclosure information.
  6. SoFi Plus members can schedule an unlimited number of appointments with a financial planner during periods in which the
    SoFi Plus member meets the eligibility criteria set forth in section 10(a) of the SoFi Plus Terms and Conditions.
    SoFi members who are not members of SoFi Plus can schedule one (1) appointment with a financial planner. The ability to
    schedule appointments is subject to financial planner availability. SoFi reserves the right to change or terminate this
    benefit at any time with or without notice. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment
    adviser. Information about SoFi Wealth’s advisory operations, services, and fees is set forth in SoFi Wealth’s current
    Form ADV Part 2 (Brochure), a copy of which is available upon request and at
    www.adviserinfo.sec.gov.

Promotion Disclosures

  1. The probability of a member receiving $3,000 is 0.028%. If you don’t make a selection in 45 days, you’ll no longer qualify
    for the promo. Members must fund their account with a minimum of $50.00 to qualify. The probability percentage is subject
    to decrease. Members are only eligible for the Stock Award promotion upon opening their first brokerage account; subsequent
    cash brokerage accounts are ineligible for the promo, including for members with multiple accounts.
  2. Terms and conditions apply*. For 401k rollovers, existing SoFi IRA members must complete 401k rollovers via this link.
    For SoFi members without a SoFi IRA, a SoFi IRA must first be opened, and 401k rollover must be completed utilizing
    Capitalize via this link. SoFi and Capitalize will charge no additional fees to process a 401(k) rollover to a SoFi IRA.
    SoFi is not liable for any costs incurred from the existing 401k provider for rollover. Please check with your 401k provider
    for any fees or costs associated with the rollover. For IRA contributions, only deposits made via ACH and cash transfer
    from SoFi Bank accounts are eligible for the match. Click here for the 1% Match terms and conditions.
  3. Must be a SoFi Plus member at the time a recurring deposit is received into your SoFi Active or Automated investing account
    to qualify. Bonus calculated on net monthly recurring deposits made via ACH and paid out as Rewards Points. See Rewards
    Terms of Service. SoFi reserves the right to change or terminate this promotion at any time without notice. See terms and
    limitations:

    https://www.sofi.com/sofiplus/invest/#disclaimers

SoFi Robo Invest — Disclosures

INVESTMENTS ARE NOT FDIC INSURED • ARE NOT BANK GUARANTEED • MAY LOSE VALUE
  • Automated investing is offered through SoFi Wealth LLC, an SEC-registered investment adviser.

Value Prop Disclosures

  1. Advisory services are offered by SoFi Wealth LLC, an SEC-registered investment adviser. Information about SoFi Wealth’s
    advisory operations, services, and fees is set forth in SoFi Wealth’s current Form ADV Part 2 (Brochure), a copy of which
    is available upon request and at
    www.adviserinfo.sec.gov.
  2. Alternative investments, including funds that invest in alternative investments, are risky and may not be suitable for
    all investors. Alternative investments often employ leveraging and other speculative practices that increase an investor's
    risk of loss to include complete loss of investment, often charge high fees, and can be highly illiquid and volatile.
    Alternative investments may lack diversification, involve complex tax structures and have delays in reporting important
    tax information. Registered and unregistered alternative investments are not subject to the same regulatory requirements
    as mutual funds.
  3. 0.25% fee is based on your account value. The wrap program fee may cost more or less than purchasing brokerage, custodial,
    and recordkeeping services separately.

Important information

Product disclosures

Loading applicable product disclosures…

INVESTMENT AND INSURANCE PRODUCTS ARE: NOT A DEPOSIT • NOT FDIC INSURED • NO BANK GUARANTEE • MAY LOSE VALUE

*National Savings Rate Average as published by FDIC